Capture subjects near, far and in-between with the Powers hot SX730 HS digital camera’s powerful 40x optical zoom. Take shots of memorable moments with the zoom framing assist when using longer focal lengths. There’s also automatic feature to choose the best composition for your subject. The all new 180 Degree tilt-type screen can face all the way forward to put you in the center of the frame. The smooth skin effect can help enhance your natural features. Share your photos and videos right away with a range of connection options, which now includes versatile built-in Bluetooth*, as well as built-in Wi-Fi** and NFC*** technology.